You must have heard about the Google E-A-T algorithm before.
If not, E.A.T. stands for Expertise, Authority, and Trust. It is an element of their algorithm. However, Google has decided to add an extra “E” to E-A-T. So now it’s E-E-A-T.
So what’s the change that this “E” has brought?
It’s the acronym for Experience.
No need to worry; Google provides a clear explanation that will help you avoid confusion.
According to Google: Experience, Expertise, and Authoritativeness are important concepts that can support your assessment of Trust:
Experience: Consider the extent to which the content creator has the necessary first-hand or life experience for
the topic. Many types of pages are trustworthy and achieve their purpose well when created by people with a
A wealth of personal experience. For example, which would you trust: a product review from someone who has personally using the product or a “review” by someone who has not?
Expertise: Consider the extent to which the content creator has the necessary knowledge or skill for the topic.
Different topics require different levels and types of expertise to be trustworthy. For example, which would you
trust: home electrical rewiring advice from a skilled electrician or an antique homes enthusiast without
knowledge of electrical wiring?
Why did Google include the extra E?
It’s understandable… Google simply wanted to prove that you had the knowledge of authority, credibility, and confidence. However, what makes great content is the experience. It is distinctive if you incorporate your personal experiences and share the results of your work. This is the kind of thing that is difficult to replicate with AI…, at the very least, not for now. You may know that I’ve been a marketer for more than two decades… And writing content about marketing, it is possible to conclude that I will be more trustworthy than someone who has just begun their journey in marketing. This isn’t just because of my time in the field but also because I have many honors; I’ve been a speaker at conferences, published a New York Times bestselling book, and so on. However, even with all of this, if I simply write another post on marketing, it may be something other than memorable or exceptional.
On the other hand, should you include data in your posts in line with your own experiences or share the past experiences that have been successful and what didn’t work in the field of marketing, and explain the different ways to market in different regions and verticals… this could be a challenge even if you have plenty of knowledge. On the other hand, if you owned a business, hired any advertising agency or SEO Services by SUM Group, and tried to expand the reach of your advertising globally… You could write a piece writing about your experience, even if you’re not an expert. It’s still an excellent piece of writing because the company could learn from you about the process of choosing an agency to assist you and the lessons you gained from expanding your business abroad, and what businesses are required to prepare for other than marketing. If your content demonstrates the same experience, it will be more distinctive and vital. It’s the thing you should create in your content to always shine.
So, how do you share your knowledge?
Consider anything you could add to the list that others might need to be aware of. It’s what people want. When you read reviews of companies or products, you aren’t interested in general thoughts. You prefer the reviews that offer the most accurate information… reviews that clearly reflect someone’s perception of the particular product or service. For instance, if I was to write content on how to teach your children to cook, I could include a mention of how they create apprehension, especially when they’re young. I also discovered a method to place a tablecloth made of plastic under the infant’s chair, which makes it easy to clean up after you’ve finished. Suppose I was to write a blog post on traveling Europe. In that case, I could discuss how to acquire the Capital One Venture X Rewards Credit Card so you can access the Priority Pass or lounges at airports for free that is an excellent opportunity to have a break and take a break and enjoy complimentary food… It makes traveling internationally more enjoyable, particularly for those flying in economy. Or the other case can be the personal experience of trams and trains or busses in terms of their fares and timely arrival or departure across Europe.
Think of something you’ve experienced that could aid others. Incorporate that into your post, and it will make it more valuable.
My three examples above aren’t mind-blowing; however, if you’re writing blog posts and you mention the same five or six points as those discussed above in your content, this can make your blog post more interesting. Ensure that your experiences are relevant to the subject you are writing about.
What effect does this have on YMYL?
Google’s most delicate category algorithms can be Your Money, Your Life. In this case, Google is very cautious when the content might harm people unless they can ensure that it comes from a trusted source. For instance, if I advised you on the best way to treat an illness, Google would not be happy with it because I need to be a trustworthy source. I’m not a physician, and I’ve never been a medical professional. If you rely on the advice of a medical professional, it could harm you. This is how they see the experience of topics on YMYL.
Google has stated they believe they trust to be the main component of their E-E A-T algorithm. But that doesn’t mean you shouldn’t take other elements as a given… particularly experiences.
Consider it this way: when you read something, don’t you enjoy it when other people talk about their own experiences? Hopefully, they will make your life easier.
It’s the kind of content that shines and stands out because experiences make content genuinely distinctive. It’s something an AI writer needs help to accomplish currently.